Examples of the present disclosure describe systems and methods for locating an optimal installation location for an over-the-air (OTA) antenna. In some example aspects, the system described herein may receive a list of preferred local channels and/or programs from a user. The system may then compare those channels and/or programs to at least one database that comprises channel frequencies based on a user's geolocation (e.g., GPS coordinates, address, zip code, etc.). Based on the comparison of the preferred channels and/or programs, the system may suggest a certain installation location of an OTA antenna. The system may evaluate broadcast signals received by the OTA antenna to determine the strength of the signals at the present OTA antenna location. The results of the channel feedback analysis may be displayed in real-time (or near real-time) on a mobile device, indicating to the user if the present location is an optimal installation location.