The invention relates to a method for establishing and maintaining a network having two or more subscribers, based on radio connections between the subscribers in accordance with a Bluetooth Low Energy (BLE) standard, each subscriber being uniquely characterized by way of a subscriber identifier (node ID). Provision is made in that context that clusters having one subscriber, or several subscribers connected by means of BLE network connections, are formed; that a unique cluster identifier (cluster ID) is allocated to each cluster; that a first subscriber of a first cluster selects a second subscriber, located within range of a BLE connection, from a second cluster that is smaller or of the same size, and causes it to be detached from the second cluster and integrated into the first cluster by way of a BLE network connection to the first subscriber. The invention further relates to a beacon for carrying out the method.