Aspects of the present disclosure relate to wireless communications, and more particularly, to techniques for managing uplink power control in accordance with priority-specific beta factors. An example method for wireless communication performed by a user equipment (UE) generally includes determining a value of a beta factor based on a priority level of uplink control information (UCI) to be transmitted on a physical uplink shared channel (PUSCH); and transmitting the UCI on the PUSCH with transmit power determined based, at least in part, on the value of beta factor. Another example method performed by a UE generally includes deciding, when the UE is configured to perform demodulation reference signal (DMRS) bundling across PUSCH repetitions, whether to prioritize the DMRS bundling or transmission of UCI multiplexed in one of the PUSCH repetitions; and transmitting the PUSCH repetition with the multiplexed UCI in accordance with the decision.