Misalignment of printing positions between print heads associated with thermal expansion is reduced without increasing a data processing load. To this end, printing element substrates in a reference head and an adjustment target head are adjusted to a target temperature, and a liquid is circulated through the print element substrates. After thermal expansion of the reference head and the adjustment target head reaches a steady state, a first printing region being a printing region of the reference head and a second printing region being a printing region of the adjustment target head in a longitudinal direction are obtained from an image printed by using all printing elements. Then, used regions to be used for actual printing are set among the printing elements arranged on the reference head and the adjustment target head based on the first printing region and the second printing region.