An airbag module for an automotive vehicle is disclosed. The airbag module comprises a folded inflatable airbag, a fastening element for mounting the airbag on the vehicle, a mounting jacket in which the folded airbag is received and fixed, as well as an elongate flexible holding strap for positioning the airbag in its deployed inflated state. The holding strap extends from a first strap end fastened on the airbag to an opposite second strap end to which the fastening element is attached. In the folded state of the airbag, the holding strap is connected to the mounting jacket or is received in the mounting jacket.