A method and an apparatus for generating a route planning model and a storage medium are provided. The method for generating a route planning model includes: obtaining a target route data set associated with a target site; and determining a target route planning model of the target site with a site optimization object corresponding to the target site, based on the target route data set and a first route planning model; wherein the first route planning model is determined based on a set of historical route data through at least a first training, the set of historical route data being associated with a plurality of sites different from the target site and a first training optimization object for the first training corresponding to the plurality of sites.