Techniques for personalized gamification of media content. An engagement level of a consumer is identified based on prior gamification data. A difficulty level is identified using machine learning based on the engagement level. A content element personalized for the consumer is generated based on biographical information or viewing habits. A prompt requesting the consumer to find and access multimedia content scenes depicting the content element is generated. A multimedia content scene found by the consumer is analyzed to determine whether the multimedia content scene has an association with the content element and whether the consumer has accessed the multimedia content element scene.