A target tracking method includes: obtaining feature data of a reference frame of a first image frame, wherein the first image frame and at least one second image frame have the same reference frame; and determining the position of a tracking target in the first image frame based on the feature data of the reference frame. Based on the embodiments in the present disclosure, feature data of a reference frame of a first image frame is acquired, and the position of a tracking target in the first image frame is determined based on the feature data of the reference frame.