A message transportation management system can be configured to receive a message directed to a plurality of target message recipients. The system can determine a plurality of levels of activity, each corresponding to one of the plurality of target message recipients. The system can receive a level of activity threshold associated with each of the plurality of target message recipients. The system can determine that the first subgroup of target message recipients qualifies as priority target message recipients. The system can transmit, via a priority transfer location, the message to the first subgroup of target message recipients and transmit, via a default transfer location different from the priority transfer location, the message to a second subgroup of target message recipients.