A technique is provided that enables native authentication to cloud services by employing identity management of on-premise applications from the cloud. More specifically, a Web-service interface built on an innovative orchestration of platform-independent container technology is created. An identity management application is made available inside a container and which therefore can execute in any cloud-service provider. Specifically, this application can communicate back into a business' on-premise applications, using the Representation State Transfer (REST) application programming interface architecture. The container is published to the cloud for users to download. Thus, for example, by way of this technique, a user can log onto any cloud application with using the same logon information the user uses on-premise.