Systems and methods for generating, administering and analyzing a user experience study are provided. In particular, intents can be generated from a user experience study by applying one or more screener questions to participants and subjecting the screened participants to one or more tasks. Corresponding clickstreams and success data for each participant engaging in the tasks can be recorded. The success and clickstream data can also be aggregated for all the screened participants as aggregated results. Video data including audio for each of the screened participants can also be recorded.