A heating assembly includes a body defining a heating compartment adapted to receive a vapour generating substance; at least two heaters between which the vapour generating substance is placeable within the heating compartment in use; a movement mechanism adapted in use to move at least one of the at least two heaters between a first and second position, the distance between the at least two heaters being less when the at least one heater is in the first position than when in the second position, wherein the distance between the at least two heaters when the at least one heater is in the first position being such that the separation of the at least two heaters applies pressure to the vapour generating substance when located in the heating compartment; and a switch adapted in use to control the movement of the at least one heater by the movement mechanism.