An attachment apparatus for attaching an electronic media display unit to a vehicle has a containing arrangement that goes over a portion or a whole of the electronic media display unit, and an adhesive arrangement to facilitate adhering the attachment apparatus, and thus facilitate attaching the electronic media display unit to an outside of the vehicle. A portion or a whole of the adhesive arrangement adheres to the outside of the vehicle, outside a portion or a whole of a perimeter of the electronic media display unit, to facilitate attachment.