A driving assistance apparatus includes a first emotion estimating unit, a second emotion estimating unit, a storage, and a notification controller. The first emotion estimating unit is configured to estimate an emotion of a driver of a vehicle. The second emotion estimating unit is configured to estimate an emotion of a traffic participant around the vehicle. The storage is configured to store data on a first location where the driver of the vehicle has felt no danger and the traffic participant has felt danger from the vehicle. The notification controller is configured to notify the driver of the stored data on the first location.