A system for labeling a reel of electrical components includes an automated robotic manipulator movable between a reel grasping position and a reel releasing position; a sensor positioned to scan a label on a reel as the reel is moved by manipulator from the reel grasping position to the reel releasing position, to gather initial reel information; a label generator configured to generate a new label with information based at least in part on the initial reel information; and a label actuator positioned to affix the new label to the reel as the reel remains held by the manipulator. The sensor may be a barcode scanner. The label generator may be a label printer. The label actuator may be a pneumatic actuator. The system may also have a stack of reels to be labeled. Also included is output receptacle to receive the reel after the new label is affixed.