A transaction appliance is located within a retail fueling station environment. Presence of a consumer vehicle at a fuel dispenser is detected and the transaction appliance transmits a transaction trigger to a transaction server located remotely outside the retail fueling station environment. The transaction server responsively invokes personalized consumer data associated with the transaction trigger including advertising and promotions for purchasing products and services from a vendor. The personalized transaction data is provided to the consumer by way of the transaction appliance and a fuel dispenser user interface during the time the consumer is dispensing fuel.