A positioning method includes acquiring an image of an area where a target object is located at a first time instant and multiple frames of point cloud data of an area where the target object is located at multiple time instants, wherein the multiple frames of point cloud data include first point cloud data of the area where the target object is located at the first time instant. The method also includes determining a point cloud map according to the multiple frames of point cloud data and acquiring a target feature vector according to the first point cloud data, the point cloud map and the image. The method further includes determining a positioning result of the target object according to the target feature vector.