Techniques are described for presenting application variations on a user interface. In an example, the techniques include associating computer applications with an application group, the computer applications being different variations of a same computer program. The techniques further include generating a user interface (UI) element that represents the application group. The techniques further include selecting a first computer application of the computer applications to indicate in association with the UI element. The techniques further include presenting the UI element on a user interface, the UI element indicating the application group and the first computer application, the UI element configured to, upon selection via the user interface, launch the first computer application or launch a page about the application group.