Solutions for data unification include: receiving a data record, the data record comprising a plurality of data fields; selecting, from among the plurality of data fields, a subset of the data fields, the subset of the data fields being fewer in number than the plurality of data fields, wherein selecting the subset of the data fields comprises: applying a first rule to select at least a first one of the data fields within the data record for inclusion in the subset of the data fields; using content of the subset of the data fields, generating a stable identifier (stableID) for the data record; and inserting the stableID into a primary key data field of the data record.