A method and an apparatus for processing web content, a device, and a computer storage medium are provided. A long-term feature group and a short-term feature group are determined from historical browsing data of a user according to generation time points of elements in the historical browsing data. A long-term encoding vector corresponding to the long-term feature group is determined according to similarities between elements in the long-term feature group, a user embedding vector corresponding to the short-term feature group is determined according to the long-term encoding vector and similarities between elements in the short-term feature group, and at least one web content is determined as a recommendation candidate and provided to the user.