An automated method for managing, delivering and tracking dynamic content. The method includes processing customer data related to one or more customers, managing and selecting textual and graphical dynamic content to specify delivery to targeted subsets of customers as a function of business rules, and delivering that content to targeted subsets of customers via one or more appropriate customer touchpoints. A portion or location within the customer touchpoint is identified as a dynamic destination area for receipt of the selected content, which then contains that content qualified for delivery to the targeted subset of customers via the customer touchpoint dynamic destination area through execution of targeting business rules. The qualification, delivery and responses to the delivered content are tracked for each customer, across each touchpoint, and targeting rules are refined and updated to encompass past qualification, delivery, and responses.