A computer system for performing automated market research using an electronic survey is provided herein. The computer system includes a communications subsystem for receiving survey content data. The communications subsystem also receives survey response data from at least one respondent device. The computer system includes a memory for storing the survey content data and the survey response data. The computer system includes a processor configured to execute a survey programming application. The survey programming application includes a survey design application for creating a survey program from the survey content data. The survey program provisions the electronic survey to respondents via the at least one respondent device and collects the survey response data from the respondents. The survey programming application also includes at least one survey program quality assurance tool. The survey program quality assurance tool interfaces with the survey design application and performs a survey program quality assurance function.