The embodiments disclose an apparatus including a system and method for displaying wheel styles and artwork on vehicles to allow customers to make an informed purchasing decision at the dealer location regarding different wheel styles or paint colors and paint pattern artwork choices to purchase for their vehicle. This system and method enables a sales person to show a customer a variety of wheel styles, tires, paint colors, paint patterns and various decorations, such as pinstriping, will look on the customers actual vehicle by holograph or conventional projection of the products displayed on the vehicle. Purchasers can also use a smartphone mobile application to superimpose products onto a photo of their vehicle on a smartphone display screen or view images in combination with a smartphone projector or virtual reality headset 3D viewer and their smartphone to get a complete 3D view of the product choices that the user can make for their vehicle.