The present application discloses an image projection method, apparatus, device and storage medium and relates to the field of intelligent transportation, and the specific implementation thereof is: acquiring a first camera coordinate of an area to be calibrated in a camera coordinate system of an AR camera on a vehicle, where the area to be calibrated is located within a photographing range of the AR camera; acquiring a relative conversion relationship between a first extrinsic parameter matrix of the AR camera and a second extrinsic parameter matrix of a head-up display on the vehicle; determining, according to the first camera coordinate and the relative conversion relationship, a second camera coordinate of a projection symbol corresponding to the area to be calibrated in a coordinate system of the head-up display; and controlling, according to the second camera coordinate, the head-up display to project an image including the projection symbol.