A game assisting system assists execution of a competitive game progressing through presentation of physical game items executed between players. The game assisting system includes: an information communication terminal associated with a player, the information communication terminal including: an acquisition unit configured to acquire information on a physical game item presented by the player; a display control unit configured to control displaying of information on a display unit; and an information communication unit; and a connection device including a connection unit configured to establish communicable connection between a plurality of the information communication terminals associated with players participating in the competitive game. The display control unit causes the display unit to display the information on the physical game item acquired by the acquisition unit of the information communication terminal of a communication counterpart, when the communicable connection is established by the connection unit.