A vehicle body structure having a head-up display, includes: a window that defines a cabin and is used as a reflector of the head-up display; and an image projection device that projects an image toward the window. An image projection surface of the window that is positioned closest to the cabin includes a prescribed image projection area onto which the image is projected and a surrounding area that surrounds the image projection area. Of the image projection area and the surrounding area of the image projection surface, only the surrounding area is formed with a moth-eye structure.