A user station for a serial bus system and a method for transmitting a message in a serial bus system. The user station includes a communication control device for transmitting messages to a bus of the bus system and/or for receiving messages from the bus of the bus system, and a bit rate switchover unit for switching over a bit rate of the messages from a first bit rate in a first communication phase to a second bit rate for a second communication phase. The bit rate switching unit is designed to switch the bit rate from the first bit rate over to the second bit rate, due to an edge of a predetermined bit sequence that includes one bit of the first communication phase and one bit of the second communication phase.