A method, apparatus, and computer program product are disclosed that improve the efficiency and speed with which promotions can be generated. The method includes creating a promotion builder document, wherein the promotion builder document comprises a set of data elements guiding assembly of a promotion. The method further includes storing the promotion builder document in a memory connected to a computer network, and authorizing, by a processor, one or more remote users to access, via the computer network, the promotion builder document. The method further includes modifying the promotion builder document in response to instructions from at least one of the one or more remote users and assembling the promotion based on the promotion builder document. A corresponding apparatus and computer program product are described herein.