Embodiments of the present disclosure provide a display method based on augmented reality, a device, a storage medium, and a program product, a real-time scene image is acquired, then a head image of a target object is acquired from the real-time scene image if the real-time scene image includes a face image of the target object, where the head image of the target object includes the face image of the target object; a virtual image of the target object is generated according to the head image; and the virtual image of the target object is displayed in the real-time scene image based on an augmented reality display technology.