A method, computer system, and a computer program product for optimizing user experience by utilizing at least one self-organizing network (SON) is provided. The present invention may include generating one or more predictions associated with one or more optimizations for a plurality of unstructured data associated with one or more combined data sets. The present invention may then include transferring the generated one or more predictions associated with the one or more optimizations to at least one SON controller. The present invention may further include implementing the one or more optimizations to an antennae signal to determine a relationship with the implemented one or more optimizations and the plurality of unstructured data.