An image processing apparatus that holds a plurality of services for utilizing a function of the image processing apparatus comprises: a display unit that displays an operation screen for a user's operation-input on a display unit in order to activate a predetermined service from among the services; a first activation unit that reads out a print setting in which history information during use of the predetermined service by the user is stored and displays the print setting on the display unit in a case where a first region of the operation screen has been selected; and a second activation unit that reads out a print setting stored in advance in association with a specific document attribute and display the print setting on the display unit, in a case where a second region of the operation screen has been selected.