Invention Grant
- Patent Title: Methods and apparatus for identification of local commercial insertion opportunities
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Application No.: US17516356Application Date: 2021-11-01
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Publication No.: US11722709B2Publication Date: 2023-08-08
- Inventor: Justin Fahnestock , Ronan Heffernan
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04N21/23
- IPC: H04N21/23 ; H04N21/234 ; H04N21/24 ; H04N21/8358 ; G10L19/018 ; H04N21/439

Abstract:
Methods, apparatus, systems and articles of manufacture are disclosed for identification of local commercial insertion opportunities. Example apparatus for identification of local commercial insertion opportunities include a media comparator to compare respective instances of media conveyed in respective ones of a plurality of broadcast signals associated with affiliates of a national broadcaster to identify a broadcast interval having different media conveyed among at least some of the broadcast signals. The example apparatus also include an insertion opportunity identifier to determine whether the broadcast interval is associated with a local advertisement insertion opportunity based on a characteristic of the broadcast interval.
Public/Granted literature
- US20220132185A1 METHODS AND APPARATUS FOR IDENTIFICATION OF LOCAL COMMERCIAL INSERTION OPPORTUNITIES Public/Granted day:2022-04-28
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