With the assistance of a cloud server, a user device is operative to adjust and optimize lighting of a video of a participant in a virtual meeting with use of a selected display configuration. The selected display configuration may be a selected from one of a plurality of display configurations (e.g. a user display, a plurality of displays connected at the user device, the user display and an alternate display of a laptop or a tablet, etc.). The user device may receive, from the cloud server, baseline lighting setting parameters associated with the selected display configuration. The user device may apply the baseline lighting setting parameters to one or more displays of the selected display configuration. Using the baseline lighting setting parameters as a baseline, the user device may automatically adjust a brightness and/or color pixels of the one or more displays of the selected display configuration.