A method performed by a user equipment (UE) in a wireless communication system is provided. The method includes transmitting, to a server, location information of the UE and a message for requesting a parameter related to one or more first anchor trees corresponding to a location of the UE, in response to the message for requesting the parameter, receiving, from the server, the parameter related to the one or more first anchor trees, based on the received parameter and the location information, identifying at least one second anchor tree, on which an AR content is renderable, among the one or more first anchor trees, requesting the server for an AR content corresponding to the identified at least one second anchor tree, receiving the requested AR content from the server, and rendering the received AR content on the at least one second anchor tree.