A rotary imaging device for wheels and an automobile are disclosed. The rotary imaging device for wheels includes a housing matched with the wheels, and a processing component, a display component and a power supply that are installed in the housing, the processing component being electrically connected with the display component and the processing component and the display component being both electrically connected with the power supply. The processing component is configured to send received or read to-be-displayed content to the display component after preset processing, and the display component is configured to display the to-be-displayed content sent by the processing component. According to the rotary imaging device for wheels and the automobile, images or videos can be formed through rotation of the wheels.