A display device includes: a pixel component including pixels; a timing controller, which generates adjusted image data by converting grayscale values of input image data based on a gain value and generates first and second control signals control signal in response to an input control signal; a scan driver, which supplies a scan signal to the pixels in response to the first control signal; a data driver, which generates a data signal corresponding to the adjusted image data and supplies the data signal to the pixels based on the second control signal and the adjusted image data, and an image controller, which analyzes an input image in the input image data and gradually decreases the gain value during a first control period when the input image is a still image.