Examples described herein include systems and methods for deploying Data Loss Prevention (DLP) policies to user devices. An example method can include receiving a configuration specifying at least one DLP policy applicable to an application, along with an indication of an assignment group specifying users, or user devices, to which the DLP policy should apply. Information regarding the DLP policy and assignment group can be provided to an identity service and then synchronized with a second server that manages the application. The method can further include provisioning the application to a user device and instructing the user device to retrieve the DLP policy from the second server and implement it when executing the provisioned application.