A magazine retention device includes an attachment pouch and an insert. The attachment pouch includes a front panel, a rear panel opposing the front panel, and an attachment portion. The front panel is secured to the rear panel forming a cavity between the front panel and the rear panel. The attachment portion is configured to attach to a carrier. The insert is disposed within the cavity and secured to the attachment pouch. The insert has an first region and a second region. The first region includes a rectangular opening configured to receive a magazine. The second region includes one or more walls that bias toward a center of the cavity. Here, the one or more walls bias in contact with a received magazine.