Coal rock three-dimensional strain field visual system and method are provided under a complex geological structure. The system includes a stress condition simulation system and a strain monitoring system. The stress condition simulation system includes a similar simulation experiment rack, a loading system and a circular slideway. The method includes preparing a 3D printing wire, printing a strain visual similar model, simulating a stratum dip angle and a gas-containing condition, applying stress fields, recording a cracking and dyeing condition of microcapsules inside the model, and the like. The system can realize tracing the generation and development of internal cracks in simulation models with complex geological conditions, and tracing the three-dimensional movement of internal ink dots to draw four-dimensional images of displacement fields.