An image forming apparatus includes a controller configured to identify a selected sheet size setting as defined by a dimension in the width direction and a dimension in the conveyance direction, set a cooling threshold at a first threshold if the selected sheet size setting is a first size having a dimension in the width direction larger than a predetermined dimension, and a dimension in the conveyance direction larger than the dimension in the width direction, and set the cooling threshold at a second threshold lower than the first threshold if the selected sheet size setting is a second size having a dimension in the width direction that is the same as the dimension in the width direction of the first size, and a dimension in the conveyance direction smaller than the dimension in the width direction.