An image forming apparatus includes a stacking unit, a pickup roller, a motor having a winding, a rotor, and a phase, an image forming unit, an operation unit, and a receiving unit. The motor drives the pickup roller to feed a recording medium stacked on the stacking unit. The image forming unit forms an image on the fed medium. A user operates the operation unit to set an image forming condition. When, in a state where the winding is not excited, the operation unit is operated before the receiving unit receives an instruction to start forming the image, an initial operation is executed in a rotor stop state that supplies current to the winding and determines the motor phase based on the current flowing through the winding. When the instruction is received after the initial operation, the winding receives current such that the rotor rotates based on the determined phase.