Disclosed are various embodiments for analyzing searches of verbal media content associated with media content features. A relatively popular portion of a media content item is determined based at least in part on a dialogue of the relatively popular portion of the media content item being included in a plurality of dialogue search queries received from a plurality of client devices. The media content item is rendered via a client device, and a recommendation for an item is via the client device in response to the relatively popular portion of the media content item being rendered.