This disclosure describes methods, non-transitory computer readable storage media, and systems that generate and present tools on an administrator user interface that can initiate a user-interaction evaluation of users' digital media proficiency and can show a snapshot of user interactions with digital content from the evaluation. For instance, the disclosed systems provide, within a graphical user interface, an option to initiate a user-interaction evaluation. Based on a selection of the option, the disclosed systems generate digital content within the social networking platform as part of the evaluation. The disclosed systems subsequently display information for the evaluation and tracking information for user interactions within the graphical user interface. In one or more portions of the graphical user interface, the disclosed systems display an evaluation dashboard including user-interaction evaluation information. In other portions of the graphical user interface, the disclosed systems display actions from user accounts interacting with the digital content.