A display apparatus include a display module, a cover plate, and a lifting module. The display module includes a display panel that displays an image in a display area. The display area includes an Always On Display (AOD) area. The cover plate covers a portion of the display module. The lifting module moves vertically the cover plate. At least the AOD area of the display area is not covered with the cover plate and is exposed to an outside. AOD data is displayed in the AOD area. Thus, an AOD function can be implemented.