An apparatus 103 stores, in a storage unit, a plurality of parameters for generation of a virtual viewpoint image based on a plurality of captured images, the plurality of parameters including a parameter representing a time and a parameter representing a position of a virtual viewpoint and a direction of view from a virtual viewpoint corresponding to the time, and causes, in accordance with a switching operation performed while a virtual viewpoint image is being displayed on a display unit, the display unit to display a virtual viewpoint image corresponding to a parameter representing a time selected from the plurality of parameters stored in the storage unit based on the switching operation, and corresponding to a parameter representing a position of a virtual viewpoint and a direction of view from a virtual viewpoint corresponding to the virtual viewpoint image being displayed.