According to principles of the disclosure, the level of engagement by a user in watching a program is determined based on data received from a personal computing device that is coupled to the user while they are viewing the audio/video program as it is displayed. The personal computing device contains a number of user biological function sensors which are able to measure and receive one or more biological functions that are personal to the user while they view the audio/video program. The changes in a particular biological function, such as heart rate, breathing, movement and other activities are compared to the type of content in the program being viewed and a correlation carried out in order to determine the level of engagement of the user has with the program.