According to the present embodiment, there is provided a content delivery apparatus applied to a content delivery system which delivers content, which is sent from a transmission apparatus, to a reception apparatus by a multicast method via an IP network. The content delivery apparatus includes an analyzer configured to detect a start point or an end point of the content by analyzing control information of the content, and a manager configured to control a reception start or a reception end of the content, based on the start point or the end point.