Method for distributing multimedia public warning alerts in a mobile telecommunications network, including: creating an alert message by an emergency authority computer in the network, the message including a textual message and a multimedia object; sending by a content distributor server parameters for a content delivery session; sending by the computer the created message to the server; sending by the computer a request for a cell broadcast message to a cell broadcast center in the network, the message including the textual message and content delivery session parameters; broadcasting by the cell broadcast center the message through a radio access network; receiving by mobile user equipment in the network the message through the radio access network; setting up by the multicast content distributor server a transparent IP multicast session between the server and at least some of the user equipment; sending the multimedia object though the session to the user equipment.