A device and a method for continuous temperature gradient heat treatment of a rod-shaped material are disclosed. The furnace body of the device includes an upper heating zone and a lower heating zone inside, which are independently controlled in temperature by means of an upper heating power supply and a lower heating power supply. Moreover, both the upper heating zone and the lower heating zone are closed heating zones. The closed heat insulation plates could prevent heat loss and ensure precise temperature control of the upper heating zone and the lower heating zone. In the device, a vacuum pumping equipment is included; an annular radiation screen is configured between the upper heating zone and the lower heating zone, and the rod-shaped material is not in contact with the annular radiation screen The rod-shaped material conducts one-dimensional heat transfer along the axial direction.