Disclosed herein are system, method, and computer program product embodiments for associating a gesture to a website action. In an embodiment, an application receives a user instruction to associate a website action with a user gesture such that the website action occurs upon receipt of the user gesture and the user gesture relates to user input on a user device's display. Thereafter, based on the user instruction, the application creates and sends an interaction request to link the user gesture to the website action. The application then receives an acceptance message from the first website that indicates that the user gesture has been successfully linked to the website action.